Retail-ready branding and packaging design for ambitious CPG brands
We help emerging food, beverage, wellness, and supplement brands launch with premium positioning, standout packaging systems, and strategic creative designed to perform both on shelf and online.
Investor-Grade Design
Premium packaging that commands higher valuations and retail partnerships.
Retail-Ready Solutions
Designs optimized for major retailer requirements and maximum shelf impact.
Full-Service Support
From brand strategy to final production files and ongoing compliance.
Regulatory Compliance
Meet FDA, USDA, or TTB regulatory requirements without delays or costly revisions.
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Unleash Your Brand’s Shelf-Stopping Power
LabelGurus is a full-service branding and packaging design studio dedicated to helping CPG brands captivate consumers, differentiate from competitors, and drive measurable growth. We've spent over a decade testing and developing what works (and what doesn’t) in consumer product packaging.
The problem
Most CPG brands fail to grow.
Nearly 70% of consumer packaged goods never make it past launch. Not because the product isn’t good – but because the brand isn’t clear, the packaging doesn’t connect, and retailers don’t see the value. Shoppers walk right past. Retailers hesitate to say yes. The result? Missed opportunities, wasted investment, and stalled growth.
Our approach
Strategy first. Design second.
At LabelGurus, design isn’t decoration, it’s a growth tool. We start with strategy: who your customer is, how they buy, and what retailers need to see. Then we translate that into branding and packaging that tells your story, stands out on shelf, and drives conversion. Compliance is built in, so your labels don’t just look good – they’re ready to sell.
find our clients on shelves at
Ash Sheehan
Modestman Brewing
Ian Salzberg
Appalachian Mountain Brewery
Connor MacArthur
Well Nutraceuticals
Transparent pricing for every stage.
Whether you're launching your first product or scaling into national retail, we build brands and packaging systems designed to compete at the highest level.
You have the product, the idea, and a direction. We turn it into a focused brand and packaging system that feels considered, differentiated, and ready for customers, retailers, and production.
The result A polished, launch-ready brand with packaging built to compete in the real world.
Your product has traction, but the brand no longer reflects where the business is headed. We preserve what’s working, fix what isn’t, and elevate the entire system without unnecessarily starting from scratch.
The result: A more credible, distinctive, and scalable brand that feels ready for the next stage of growth.
This is a deeper engagement for companies that need more than a logo and a label. We build the strategic and visual foundation for the brand, then translate it into a cohesive packaging system designed for growth across products, channels, and markets.
The result: A distinctive, fully developed brand system with packaging capable of supporting the next phase of the company.
As product lines grow, packaging often evolves one SKU at a time. We step back, evaluate the portfolio as a whole, and create a unified system that strengthens the master brand while making every product easier to navigate, extend, and manage.
The result: A cohesive packaging architecture that brings consistency to the portfolio without making every product look the same.
Need On-going Design Support?
Topshelf is the answer for brands ready to invest in serious growth. We provide the consistent, high-quality design expertise of a senior in-house designer, but with the flexibility and affordability that fits your dynamic business needs.
Lightning Fast Delivery – An Extension of Your Team – Pause or Cancel Anytime.
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One design partner to help you launch 🚀 grow 📈 and scale 🌎
We empower CPG brands with captivating brand identities, compelling packaging and label design, and everything in between - setting a strong foundation for future growth.
Premium Brand Development
Strategic branding that positions your CPG product for premium market success and investor appeal.
Custom Label Design
FDA, TTB, and USDA-compliant labels that stand out on shelves and build consumer trust through professional design.
Packaging Innovation
Award-winning packaging design that drives purchase decisions and enhances brand equity.
Compliance Support
Expert guidance through complex food, beverage, and supplement regulations for peace of mind.
We’re not just designers. We’re partners in your brand’s future.
300+ CPG projects across food, beverage, wellness, and functional products
Designs that have landed brands in Whole Foods, Erewhon, Sprouts, and beyond
Strategic focus on consumer psychology and buying behavior
Compliance expertise (FDA, USDA, TTB) built into the process
Frequently asked questions
Do I own the copyright to the designs?
Yup! Once the files are handed off to you, they are 100% yours. In the case that we use a stock graphic or image in a design, you'll have full rights to that as well.
Do you work with start-ups or only established brands?
We partner with both! Whether you’re launching your first product or revamping a national brand, our tailored approach meets you where you are.
Can you help with production and printing logistics?
Absolutely. We work closely with trusted printing partners and can guide you on materials, finishes, and cost-effective solutions.
Can you match our existing brand style?
Almost certainly, yes. We're chameleons when it comes to design and do not focus on just one specific style. Though there are times where a client used an illustrator with a very specific hand drawn style where we will do our best to replicate that style.
How long does a typical project take?
Timelines vary by scope, but most packaging projects complete in 2–4 weeks and branding projects from 4-8 weeks from kick-off to finalized files.
Have more questions?
Please email us, we’re always available.
Ready to grow your brand?
Whether you’re launching your first SKU or scaling nationwide, we’ll help you align your vision, strategy, and design to build a brand that wins on shelf and online.
Certified Professionals & Ethical Partners
