Branding & Packaging Design for Food, Beverage, & Wellness Brands.
We don’t just design things to look pretty; we design them to sell. Our packaging design strategies are based on consumer psychology and real-world retail data.
Branding & strategy
Define and differentiate your brand.
Packaging & Label Design
Create shelf-stopping packaging.
Regulatory Compliance
Navigate labeling rules with ease.
Ongoing design Support
Consistent growth & evolution.
Unleash Your Brand’s Shelf-Stopping Power
LabelGurus is a full-service branding and packaging design studio dedicated to helping CPG brands captivate consumers, differentiate from competitors, and drive measurable growth. We've spent over a decade testing and developing what works (and what doesn’t) in consumer product packaging.
Ash Sheehan
Modestman Brewing
Ian Salzberg
Appalachian Mountain Brewery
Connor MacArthur
Well Nutraceuticals
One design partner to help you launch 🚀 grow 📈 and scale 🌎
We empower CPG brands with captivating brand identities, compelling packaging and label design, and everything in between - setting a strong foundation for future growth.
Packaging Design
Whether you’re just starting to package your product, or adding on to an existing line, we’ve got you covered. We have crafted the skill and science behind creating compliant, effective label and packaging designs that will help your products succeed.
Brand Design
We offer full brand builds that give you a system and identity to communicate who you are through visual assets and brand messaging. Everything from logo design, typography and color selection, to messaging, naming, product positioning, and more.
Web Design
We craft digital experiences with focus specific to the needs of the CPG industry through high-converting websites. We work in Shopify and Webflow for all of our web design and development projects.
Content & Marketing
We support your business with expertly designed sales and marketing materials including sell sheets, distributor programs, pitch decks, event collateral, social media content, and more. Great marketing is essential to selling great products.
Merch & Retail
Custom shippers, billboards, vehicle wraps, creative apparel, and more are integral extensions of your brand. Give your customers on-trend merchandise designs and attract new customers with creative off-premise showcasing.
Strategy & Consulting
We've been in the consumer goods industry for over a decade. We keep our finger on the pulse of this hyper competitive market and know how to differentiate and grow successful brands. We're here to help you at every step of the way.
Transparent pricing & plans
We choose to work with founders and teams that are serious about growing their brand. When you're ready to take that step, we'll help get you there.
Frequently asked questions
Do I own the copyright to the designs?
Yup! Once the files are handed off to you, they are 100% yours. In the case that we use a stock graphic or image in a design, you'll have full rights to that as well.
Do you work with start-ups or only established brands?
We partner with both! Whether you’re launching your first product or revamping a national brand, our tailored approach meets you where you are.
Can you help with production and printing logistics?
Absolutely. We work closely with trusted printing partners and can guide you on materials, finishes, and cost-effective solutions.
Can you match our existing brand style?
Almost certainly, yes. We're chameleons when it comes to design and do not focus on just one specific style. Though there are times where a client used an illustrator with a very specific hand drawn style where we will do our best to replicate that style.
How long does a typical project take?
Timelines vary by scope, but most packaging projects complete in 2–4 weeks and branding projects from 4-8 weeks from kick-off to finalized files.
Have more questions?
Please email us, we’re always available.
Certified Professionals & Ethical Partners
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